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HORTY STORE devient Hortense : le début d'une nouvelle histoire
1 min read

HORTY STORE becomes Hortense: the start of a new story

After several years under the names Horty & Co, then Horty Store, a new page is turning. From now on, everything officially becomes Hortense.

An identity coming into its own

This name change reflects a clear intention: to make Hortense a true fashion brand, with a strong identity and a world that truly reflects who we are. Collections imagined season after season, pieces designed with care, and particular attention paid to fabrics, cuts, and European craftsmanship.

Discovery, always at the heart of the project

Hortense's story has also been built around discovery. The site will therefore continue to bring in carefully selected brands that share our vision and naturally find their place in our world, such as The New Society, Moismont, and Yerse, brought together under our guest brands.

A first chapter

Our first collection under this new name is called Point de départ. It sets the tone for what Hortense will become going forward.